Sports and Entertainment Marketing 4th Edition Kaser Test Bank
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Instant download Sports and Entertainment Marketing 4th Edition Kaser Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 1133602444
- ISBN-13 : 978-1133602446
- Author:
SPORTS AND ENTERTAINMENT MARKETING, 4E continues to use sports and entertainment topics as the foundation for teaching marketing concepts. Each marketing function is incorporated throughout the text and is highlighted with an icon to indicate how it is used in the marketing process.
Table of contents:
- Ch 1: What is Sports and Entertainment Marketing?
- Ch 1: Winning Strategies
- 1.1: Marketing Basics
- 1.2: Sports Marketing
- 1.3: Entertainment Marketing
- Ch 1: Chapter Assessment
- Ch 1: Case Study/Winning Edge
- Ch 2: Putting the Customer First
- Ch 2: Winning Strategies
- 2.1: The Marketing Concept
- 2.2: Discover What People Want
- 2.3: Target Markets
- 2.4: Customer Service
- Ch 2: Chapter Assessment
- Ch 2: Case Study/Winning Edge
- Ch 3: Sports and Entertainment Means Business
- Ch 3: Winning Strategies
- 3.1: Sports and Entertainment Economics
- 3.2: Financial Analysis
- 3.3: Risk Management
- 3.4: Business Ethics
- Ch 3: Chapter Assessment
- Ch 3: Case Study/Winning Edge
- Ch 4: The Wide World of Sports and Entertainment
- Ch 4: Winning Strategies
- 4.1: Worldwide Sports and Entertainment Events
- 4.2: Global Sports and Entertainment Trends
- 4.3: Diversity in the Sports and Entertainment Industry
- 4.4: Destinations: Travel and Tourism
- Ch 4: Chapter Assessment
- Ch 4: Case Study/Winning Edge
- Ch 5: Marketing-Information Management
- Ch 5: Winning Strategies
- 5.1: Marketing-Information Systems
- 5.2: The Marketing Research Process
- 5.3: Turning Information into Action
- Ch 5: Chapter Assessment
- Ch 5: Case Study/Winning Edge
- Ch 6: The Product is Sports and Entertainment
- Ch 6: Winning Strategies
- 6.1: The Product Mix
- 6.2: People Are the Product
- 6.3: Product Marketing Strategies
- Ch 6: Chapter Assessment
- Ch 6: Case Study/Winning Edge
- Ch 7: Managing the Channels
- Ch 7: Winning Strategies
- 7.1: Channels of Distribution
- 7.2: Social Media and Technology Channel Management
- 7.3: Entertainment Distribution
- 7.4: Sports Distribution
- Ch 7: Chapter Assessment
- Ch 7: Case Study/Winning Edge
- Ch 8: The Economics of Supply and Demand
- Ch 8: Winning Strategies
- 8.1: Supply and Demand
- 8.2: Pricing Strategies
- 8.3: Market Conditions
- Ch 8: Chapter Assessment
- Ch 8: Case Study/Winning Edge
- Ch 9: Sports and Entertainment Promotion
- Ch 9: Winning Strategies
- 9.1: Promoting Sports and Entertainment
- 9.2: Advertising and Sales Promotion
- 9.3: Publicity and Personal Selling
- Ch 9: Chapter Assessment
- Ch 9: Case Study/Winning Edge
- Ch 10: Promotional Planning
- Ch 10: Winning Strategies
- 10.1: Promotional Events and the Event Triangle
- 10.2: Sponsorships and Endorsements
- 10.3: Promotional Plans
- Ch 10: Chapter Assessment
- Ch 10: Case Study/Winning Edge
- Ch 11: Selling Sports and Entertainment
- Ch 11: Winning Strategies
- 11.1: The Sales Process
- 11.2: Ticket Sales
- 11.3: Group and Corporate Sales
- Ch 11: Chapter Assessment
- Ch 11: Case Study/Winning Edge
- Ch 12: The Marketing Game Plan
- Ch 12: Winning Strategies
- 12.1: Mapping Strategies
- 12.2: Sports and Entertainment Strategies
- 12.3: Detailing the Plan
- Ch 12: Chapter Assessment
- Ch 12: Case Study/Winning Edge
- Ch 13: Sports and Entertainment Legal Issues
- Ch 13: Winning Strategies
- 13.1: Laws
- 13.2: Labor Unions
- 13.3: Agents and Contracts
- Ch 13: Chapter Assessment
- Ch 13: Case Study/Winning Edge
- Ch 14: Business Ownership and Leadership
- Ch 14: Winning Strategies
- 14.1: Entrepreneurship
- 14.2: Managing Human Resources
- 14.3: Workplace Skills
- Ch 14: Chapter Assessment
- Ch 14: Case Study/Winning Edge
- Ch 15: Scoring a Career
- Ch 15: Winning Strategies
- 15.1: Choosing and Preparing for a Career
- 15.2: Student Professional Organizations
- 15.3: Continued Professional Development
- Ch 15: Chapter Assessment
- Ch 15: Case Study/Winning Edge
- Endnotes
- Glossary
- Index
- Endpaper-1
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