Strategic Management Communication for Leaders 3rd Edition Walker Test Bank

Strategic Management Communication for Leaders 3rd Edition Walker Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1133933750
• ISBN-13 ‏ : ‎ 978-1133933755
• Author: Dr. Robyn Walker

Strategic Management Communication for Leaders 3rd Edition Walker Solutions Manual

Table contents:

1. What is Strategic Communication? PART I: THE STRATEGIC COMMUNICATION PROCESS.

2. Foundations of Communication.

3. Step One: Identify the Purposes of Communication.

4. Step Two: Analyze the Audience.

5. Steps Three and Four: Consider the Context and Select a Channel of Communication. PART II: COMMUNICATION TACTICS FOR DIFFERING CHANNELS AND CONTEXTS.

6. Communicating in Writing.

7. Communicating in Oral Presentations and Managing Meetings.

8. Preparing Employment Messages.

9. Communicating with Employees.

10. Communicating in and Leading Teams.

11. Strategic Organizational Communication. Appendix A: Model Documents. Appendix B: Common Writing Errors: Punctuation, Sentence Structure and Usage. References. Glossary. Index.

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