Strategic Management in Action 6th Edition Coulter Test Bank
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Product details:
- ISBN-10 : 9780132620673
- ISBN-13 : 978-0132620673
- Author: Mary Coulter (Author)
Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing students with the ideologies, ethical dilemmas, and unique strategies of today’s real managers and organizations in action.
The sixth edition continues to present current strategic management theories and practices in an interesting, engaging, and easy-to-read format. There is also a new emphasis on color and photos, making this edition a more visually engaging text for students.
Table of contents:
Brief Contents
Chapter 1: Introducing the Concepts
Chapter 2: The Context of Managing Strategically
Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis
Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis
Chapter 5: Functional and Competitive Strategies
Chapter 6: Corporate Strategies Chapter 7: International Strategies
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