Strategic Management of Information Systems international student version 5th Edition Pearlson Test Bank

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Product details:

• ISBN-10 ‏ : ‎ 1118322541
• ISBN-13 ‏ : ‎ 978-1118322543
• Author: Carol S. Saunders, Keri E. Pearlson 

Pearlson and Saunders’ Strategic Management of Information Systems, Fifth Edition, conveys the insights and knowledge MBA students need to become knowledgeable and active participants in information systems decisions. This text is written to help managers begin to form a point of view of how information systems will help, hinder, and create opportunities for their organizations. It is intended to provide a solid foundation of basic concepts relevant to using and managing information.

Table of contents:

PART I: THE TOOLS OF STRATEGIC ANALYSIS

1. What is Strategy and the Strategic Management Process?
2. Evaluating a Firm’s External Environment
3. Evaluating a Firm’s Internal Capabilities

END-OF-PART I: CASES PC 1—1

PART II: BUSINESS-LEVEL STRATEGIES

4. Cost Leadership
5. Product Differentiation
6. Flexibility and Real Options
7. Collusion

END-OF-PART II: CASES PC 2—1

PART III: CORPORATE STRATEGIES

8. Vertical Integration
9. Corporate Diversification
10. Organizing to Implement Corporate Diversification
11. Strategic Alliances
12. Mergers and Acquisitions

END-OF-PART III: PC 3—1

Appendix: Analyzing Cases and Preparing for Class Discussions

Glossary

Company Index

Name Index

Subject Index

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