Strategic Management Text and Cases 7th Edition Dess Test Bank

Strategic Management Text and Cases 7th Edition Dess Test Bank

Product details:

• ISBN-10 ‏ : ‎ 9780077862527
• ISBN-13 ‏ : ‎ 978-0077862527
• Author: Alan Eisner, Gregory Dess, G. T. Lumpkin, Gerry Mcnamara

Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

The new case selections emphasise variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Table contents:

1. Strategic analysis
2. Strategic formulation
3. Strategic implementation
4. Case Analysis
5. Robin Hood
6. Edward Marshall Boehm, Inc
7. American International Group and the bonus fiasco
8. Pixar
9. The casino industry
10. Apple, Inc.: Still taking a bite out of the competition?
11. Weight Watchers International, Inc
12. Jamba Juice
13. Ann Taylor
14. Heineken
15. QVC
16. World Wrestling Entertainment
17. Ebay: Expanding into China
18. Microfinance: Going global and going public?
19. McDonald’s
20. The movie exhibition industry, 2013
21. Is Dippin’ Dots frozen out?
22. Johnson and Johnson
23. Zynga
24. The Boston Beer Company
25. Southwest Airlines: Is luv soaring or sour?
26. Jetblue Airlines: Getting over the “blues”?
27. Beiersdorf AG: Expanding Nivea’s global reach
28. Louis Vuitton
29. Nintendo’s WII U
30. Backers beware: Kickstarter is not a store
31. Samsung electronics
32. Proctor & Gamble
33. Freshdirect: Is it really fresh?
34. General Motors
35. Is one Ford really working?
36. Campbell: Is the soup still simmering?
37. United Way worldwide
38. Keurig: Convenience, choice, and competitive brands
39. Yahoo!

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