Strategic Market Management 11th Edition Aaker Solutions Manual
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Strategic Market Management 11th Edition Aaker Solutions Manual.
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Product details:
- ISBN-10 : 1119392209
- ISBN-13 : 978-1119392200
- Author:
Table of contents:
CHAPTER ONE: STRATEGIC MARKET MANAGEMENT—AN INTRODUCTION AND
CHAPTER TWO: EXTERNAL AND CUSTOMER ANALYSIS
CHAPTER THREE: COMPETITOR ANALYSIS
CHAPTER FOUR: MARKET/SUBMARKET ANALYSIS
CHAPTER FIVE: ENVIRONMENTAL AND STRATEGIC ANALYSES
CHAPTER SIX: CREATING ADVANTAGE: CUSTOMER VALUE LEADERSH
CHAPTER SEVEN: BUILDING AND MANAGING CUSTOMER RELATIONS
CHAPTER EIGHT: CREATING VALUABLE CUSTOMERS
CHAPTER NINE: BUILDING AND MANAGING BRAND EQUITY
CHAPTER TEN: TOWARD A STRONG BRAND RELATIONSHIP
CHAPTER ELEVEN: ENERGIZING THE BUSINESS
CHAPTER TWELVE: LEVERAGING THE BUSINESS
CHAPTER THIRTEEN: CREATING NEW BUSINESSES
CHAPTER FOURTEEN: GLOBAL STRATEGIES
CHAPTER FIFTEEN: SETTING PRIORITIES FOR BUSINESSES AND BRANDS
CHAPTER SIXTEEN: HARNESSING THE ORGANIZATION
CHAPTER SEVENTEEN: HOW MARKETING ACTIVITIES CREATE VALUE FOR
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