Strategy and Tactics of Pricing A Guide to Growing More Profitably 5th Edition Nagle Solutions Manual

Strategy and Tactics of Pricing A Guide to Growing More Profitably 5th Edition Nagle Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 0136106811
• ISBN-13 ‏ : ‎ 978-0136106814
• Author: Thomas T. Nagle, John E. Hogan, Joseph Zale

The Strategy and Tactics of Pricing shows readers how to manage markets strategically―rather than simply calculate pricing based on product and profit―in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.

Table contents:

1. Strategic pricing : coordinating the drivers of profitability
2. Value creation : the source of pricing advantage
3. Price structure : tactics for pricing differently across segments
4. Price and value communication : strategies to influence willingness-to-pay
5. Pricing policy : managing expectations to improve price realization
6. Price level : setting the right price for sustainable profit
7. Pricing over the product life cycle : adapting strategy in an evolving market
8. Pricing strategy implemention : embedding strategic pricing in the organization
9. Costs : how should they affect pricing decisions?
10. Financial analysis : pricing for profit
11. Competition : managing conflict thoughtfully
12. Measurement of price sensitivity : research techniques to supplement judgment
13. Ethics and the law : understanding the constraints on pricing

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