THINK Public Relations 2nd Edition Wilcox Solutions Manual
Roll over image to zoom in
You may also like
Instant download THINK Public Relations 2nd Edition Wilcox Solutions Manual pdf docx epub after payment.
Product details:
ISBN-13: 978-0205857258
Author:
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.
Table of contents:
- Chapter 1: What is Public Relations?
- Chapter 2: Careers in Public Relations
- Chapter 3: The Growth of a Profession
- Chapter 4: Today’s Practice: Departments and Firms
- Chapter 5: Research and Campaign Planning
- Chapter 6: Communication and Measurement
- Chapter 7: Public Opinion and Persuasion
- Chapter 8: Managing Competition and Conflict
- Chapter 9: Ethics and the Law
- Chapter 10: Reaching Diverse Audiences
- Chapter 11: The Mass Media
- Chapter 12: The Internet and Social Media
- Chapter 13: Events and Promotions
- Chapter 14: Global Public Relations
- Chapter 15: Corporate Public Relations
- Chapter 16: Entertainment, Sports, and Tourism
- Chapter 17: Government and Politics
- Chapter 18: Nonprofit, Health, and Education
People also search:
THINK Public Relations 2nd Edition
THINK Public Relations 2nd Edition pdf
THINK Public Relations
importance of publics in public relations
what is the relationship between public relations and public opinion
what is the essence of public relations
