Consumer Behaviour 6th Edition Schiffman Solutions Manual
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Consumer Behaviour 6th Edition Schiffman Solutions Manual
Product details:
- ISBN-10 : 0133729885
- ISBN-13 : 978-0133729887
- Author: Leon Schiffman, Aron O’Cass, Angela Paladino, Jamie Carlson
This sixth edition uses a marketing segmentation approach to convey the essence of consumer behaviour and to connect psychological, sociocultural, and decision-making aspects of consumer behaviour. The authors explain what consumer behaviour variables are, types and importance of consumer research, and problems in performing research.
Table contents:
- Part 1: Introduction
- 1: The foundations of consumer behaviour
- 2: Market segmentation: segmenting, targeting and positioning for diverse consumer markets
- Part 2: The consumer as an individual
- 3: Consumer needs and motivation
- 4: Personality and self-concept
- 5: Consumer perception
- 6: Consumer learning and involvement
- 7: Consumer attitudes – attitude development and change
- Part 3: Consumers in their social and cultural settings
- 8: Social influences on consumer behaviour
- 9: The family
- 10: Social class and consumer behaviour
- 11: The influence of culture on consumer behaviour
- 12: Subcultural aspects of consumer behaviour
- 13: Cross-cultural consumer behaviour: An international perspective
- Part 4: The decision-making process
- 14: Decision making
- 15: Consumer influence and diffusion of innovations
- Part 5: Consumer behaviour and society
- 16: Public policy and consumer protection
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