Consumer behaviour implications for Marketing strategy 7th Edition Quester Solutions Manual
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Consumer behaviour implications for Marketing strategy 7th Edition Quester Solutions Manual.
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Consumer behaviour implications for Marketing strategy 7th Edition Quester Solutions Manual
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Product details:
- ISBN-10 : 1743076819
- ISBN-13 : 978-1743076811
- Author: Pascale
This is the seventh edition of the successful Australian adaptation of Consumer Behaviour by Quester et al (formerly Neal et al). Pascale Quester has taken the lead for this edition, along with Simone Pettigrew, and together these two greatly respected authors established a highly credible author team. They have produced a well-organised book that starts with the decision-making process before clearly articulating the various influences upon it.
This edition covers contemporary topics such as social and mobile consumer behaviour, environmentally friendly products, ethics and the impact of the Internet on consumer protection and privacy. Each chapter is enhanced by a suite of fresh new vignettes, case studies and advertisements, both global and local.
Table contents:
