Business Connecting Principles to Practice 1st Edition Nickels Test Bank

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Business Connecting Principles to Practice 1st Edition Nickels Test Bank.

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Business Connecting Principles to Practice 1st Edition Nickels Test Bank

Product details:

EISBN: 0077482050
EISBN-13: 9780077482053
Authors: William Nickels, James McHugh, Susan McHugh
Overview: Business: Connecting Principles to Practice is the most tightly integrated textbook/technology solution for the Introduction to Business course. This first edition integrates the gold standard content of the #1 text on the market with Connect, today?s leading online assignment and assessment system in higher education. For every chapter of the text, Connect Business includes three features to help students prep, study, and apply the text content more effectively. Interactive Presentations for each chapter help students prep for class and bring the text to life. LearnSmart adaptive self-study technology provides students with a seamless combination of practice, assessment, and remediation for every concept in the textbook. And Interactive Applications stimulate critical thinking, reinforce key concepts, and ask students to apply business concepts to real world scenarios will help engage students beyond simple reading and reca

Table content:

Prologue: Getting Ready for This Course and Your Career
Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments
Chapter 1 Connecting with the Dynamic Business Environment
Chapter 2 Understanding Economics and How It Affects Business
Chapter 3 Doing Business In Global Markets
Chapter 4 Demanding Ethical and Socially Responsible Behavior
Part 1 – Career Outlook – Business Trends

Part 2 Business Ownership: Starting a Small Business
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Part 2 – Career Outlook – Business Ownership

Part 3 Business Management: Empowering Employees to Satisfy Customers
Chapter 7 Management and Leadership
Chapter 8 Structuring Organizations for Today’s Challenges
Chapter 9 Production and Operations Management
Part 3 – Career Outlook – Business Management

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Union and Employee-Management Issues
Part 4 – Career Outlook – Management of Human Resources

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions
Part 5 – Career Outlook – Marketing

Part 6 Managing Financial Resources
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve
Part 6 – Career Outlook – Financial Management

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