Corporate Responsibility 1st Edition Argenti Test Bank

Corporate Responsibility 1st Edition Argenti Test Bank

Product details:

• ISBN-10 ‏ : ‎ 1483383105
• ISBN-13 ‏ : ‎ 978-1483383101
• Author: Paul A. Argenti

Corporate Responsibility offers a concise and comprehensive introduction to the functional area of corporate responsibility. Readers will learn how corporate responsibility is good for business and how leaders balance their organization’s needs with responsibilities to key constituencies in society. Author Paul A. Argenti engages students with new and compelling cases by focusing on the social, reputational, or environmental consequences of corporate activities. Students will learn how to make difficult choices, promote responsible behavior within their organizations, and understand the role personal values play in developing effective leadership skills.

Table contents:

Chapter 1	The Case for Doing At Least Some Good:
		Perspectives from the Past, Present and Future 
Chapter 2	Corporate Social Initiatives: 
		Six Options for Doing Good
Chapter 3	Corporate Cause Promotions: 
		Increasing Awareness and Concern for Social Causes
Chapter 4	Cause-Related Marketing: 
		Making Contributions to Causes Based on Product Sales
Chapter 5	Corporate Social Marketing:
		Supporting Behavior Change Campaigns
Chapter 6	Corporate Philanthropy:
		Making a Direct Contribution to a Cause
Chapter 7	Corporate Community Volunteering:
		Employees Volunteering Their Time and Talents
Chapter 8	Socially Responsible Business Practices:
		Discretionary Business Practices and Investments to Support Causes
Chapter 9	25 Best Practices for Doing the Most Good for the Company and the Cause
Chapter 10	A Marketing Approach to Winning Corporate Funding and Support for Social Initiatives: 10 Recommendations

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