Digital Business and E Commerce Management 6th Edition Chaffey Solutions Manual
Roll over image to zoom in
$26.99$50.00 (-46%)
Digital Business and E Commerce Management 6th Edition Chaffey Solutions Manual.
You may also like
Instant download Digital Business and E Commerce Management 6th Edition Chaffey Solutions Manual pdf docx epub after payment.
Product details:
- ISBN-10 : 0273786547
- ISBN-13 : 978-0273786542
- Author:
This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.
Table of contents:
Part 1 Introduction
1 Introduction to digital business and e-commerce
2 Marketplace analysis for e-commerce
3 Digital business infrastructure
4 E-environment
Part 2 Strategy and applications
5 Digital business strategy
6 Supply chain management
7 E-procurement
8 E-marketing
9 Customer relationship management
Part 3 Implementation
10 Change management
11 Analysis and design
12 Digital business service implementation and optimization
