Digital Business and E Commerce Management 6th Edition Chaffey Solutions Manual

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Product details:

• ISBN-10 ‏ : ‎ 0273786547
• ISBN-13 ‏ : ‎ 978-0273786542
• Author:  Dave Chaffey

This text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject. Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

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