E-Business 8th Edition Gary Schneider Solutions Manual

Part 1 – Introduction

1. Introduction to digital business
2. Opportunity analysis for digital business and e-commerce
3. Managing digital business infrastructure
4. Key issues in the digital environment

Part 2 – Strategy and applications

5. Digital business strategy
6. Supply chain and demand
7. Digital marketing
8. Customer relationship management

Part 3 Implementation

9. Customer experience and service design
10. Managing digital transformation and growth hacking

Glossary

Index