Essentials of Services Marketing 3rd Edition Wirtz Solutions Manual
$26.99$50.00 (-46%)
Essentials of Services Marketing 3rd Edition Wirtz Solutions Manual.
You may also like
Instant download Essentials of Services Marketing 3rd Edition Wirtz Solutions Manual pdf docx epub after payment.
Product details:
- ISBN-10 : 1292089954
- ISBN-13 : 978-1292089959
- Author:
Table of contents:
PART I — UNDERSTANDING SERVICE PRODUCTS, CONSUMERS, AND MARKETS
Chapter 1: Introduction to Services Marketing
Chapter 2: Consumer Behavior in a Services Context
Chapter 3: Positioning Services in Competitive Markets
PART II — APPLYING THE 4Ps OF MARKETING TO SERVICES
Chapter 4: Developing Service Products and Brands
Chapter 5: Distributing Services through Physical and Electronic Channels
Chapter 6: Setting Prices and Implementing Revenue Management
Chapter 7: Promoting Services and Educating Customers
PART III — DESIGNING AND MANAGING THE CUSTOMER INTERFACE
Chapter 8: Designing Service Processes
Chapter 9: Balancing Demand and Capacity
Chapter 10: Crafting the Service Environment
Chapter 11: Managing People for Service Advantage
PART IV — DEVELOPING CUSTOMER RELATIONSHIPS
Chapter 12: Managing Relationships and Building Loyalty
Chapter 13: Complaint Handling and Service Recovery
PART V — STRIVING FOR SERVICE EXCELLENCE
Chapter 14: Improving Service Quality and Productivity
Chapter 15: Building a World-Class Service Organization
PART VI — CASE STUDIES Case 1: Sullivan Ford Auto World Case 2: Dr Beckett’s Dental Office Case 3: Uber Case 4: Banyan Tree Case 5: Kiwi Experience Case 6: Accra Beach Hotel Case 7: Revenue Management of Gondolas Case 8: Aussie Pooch Mobile Case 9: Shouldice Hospital Limited Case 10: Red Lobster Case 11: Singapore Airlines Case 12: Dr Mahalee Goes to London Case 13: Royal Dining Membership Program Dilemma Case 14: Customer Asset Management at DHL in Asia Case 15: Starbucks: Delivering Customer Service Case 16: Lux Resorts Case 17: KidZania: Shaping a Strategic Service Vision for the Future
People Also Search:
what are the essentials of marketing
essentials of customer service
important of services marketing
essentials of marketing a marketing strategy planning approach
