Marketing Canadian 10th Edition Crane Solutions Manual
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Marketing Canadian 10th Edition Crane Solutions Manual
Product details:
- ISBN-10 : 1259268802
- ISBN-13 : 978-1259268809
- Author: Frederick G. Crane
The Tenth Canadian Edition of Marketing provides students with a solid foundation of marketing principles that they need to become successful marketers in today’s competitive business world. Written in an engaging, student friendly style with a strong pedagogical framework, Crane Marketing has been updated to reflect cutting edge topics, and exciting examples of marketing in Canada and around the world.
Table contents:
- Part One: Understand the Value Proposition
- 1 Welcome to the World of Marketing Create and Deliver Value
- 1.2 When Did Marketing Begin? The Evolution of a Concept
- 1.3 The Value of Marketing and the Marketing of Value
- 1.4 Marketing as a Process
- 1.5 Brand You: A Framework for Managing Your Career
- 2 Global, Ethical, and Sustainable Marketing
- 2.2 Understand International, Regional, and Country Global Trade
- 2.3 Analyze the External Marketing Environment
- 3 Strategic Market Planning
- Part Two: Determine the Value Propositions Different Customers Want
- 4 Market Research
- 5 Marketing Analytics: Welcome to the Era of Big Data!
- Objective Outline
- 6 Understand Consumer and Business Markets
- 7 Segmentation, Target Marketing, and Positioning
- Part Three: Develop the Value Proposition for the Customer
- 8 Product I: Innovation and New Product Development
- 9 Product II: Product Strategy, Branding, and Product Management
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