- View cart You cannot add another "Abnormal Psychology 9th Edition Comer Test Bank" to your cart.
Principles of Marketing 14th Edition Kotler Test Bank
Roll over image to zoom in
You may also like
Instant download Principles of Marketing 14th Edition Kotler Test Bank pdf docx epub after payment.
Product details:
- ISBN-10 : 0132167123
- ISBN-13 : 978-0132167123
- Author:
Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.
The fourteenth edition includes coverage on sustainability and a focus on marketing in today’s challenging economic climate.
Table of contents:
CHAPTER 1 MARKETING: MANAGING PROFITABLE CUSTOMER RELATIONSHIPS
CHAPTER 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS
CHAPTER 3 THE MARKETING ENVIRONMENT
CHAPTER 4 MANAGING MARKETING INFORMATION
CHAPTER 5 CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR
CHAPTER 6 BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR
CHAPTER 7 SEGMENTATION, TARGETING, AND POSITIONING: BUILDING THE RIGHT RELATIONSHIPS WITH THE RIGHT CUSTOMERS
CHAPTER 8 PRODUCT, SERVICES, AND BRANDING STRATEGY
CHAPTER 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES
CHAPTER 10 PRICING PRODUCTS: UNDERSTANDING AND CAPTURING CUSTOMER VALUE
CHAPTER 11 PRICING PRODUCTS: PRICING STRATEGIES
CHAPTER 12 MARKETING CHANNELS AND SUPPLY CHAIN MANAGEMENT
CHAPTER 13 RETAILING AND WHOLESALING
CHAPTER 14 COMMUNICATING CUSTOMER VALUE: INTEGRATED MARKETING COMMUNICATIONS STRATEGY
CHAPTER 15 ADVERTISING AND PUBLIC RELATIONS
CHAPTER 16 PERSONAL SELLING AND SALES PROMOTION
CHAPTER 17 DIRECT AND ONLINE MARKETING: BUILDING DIRECT CUSTOMER RELATIONSHIPS
CHAPTER 18 CREATING COMPETITIVE ADVANTAGE
CHAPTER 19 THE GLOBAL MARKETPLACE CHAPTER 20 MARKETING ETHICS AND SOCIAL RESPONSIBILITY
People Also Search:
principles of marketing and personal selling
principles of marketing assessment
principles of marketing and management
principles of marketing a south asian perspective
armstrong and kotler. principles of marketing
what are the 7 principles of marketing
principles of marketing by university of minnesota
