Small Business An Entrepreneurs Plan 6th Edition Knowles Solutions Manual

Small Business An Entrepreneurs Plan 6th Edition Knowles Solutions Manual

Product details:

• ISBN-10 ‏ : ‎ 0176501800
• ISBN-13 ‏ : ‎ 978-0176501808
• Author: Chris Knowles, Ron; Castillo (Author)

Knowles/Castillo, Small Business: An Entrepreneur’s Plan helps students combine their vision and ideas with a practical approach that helps forms these ideas into a functional business plan. This book serves as a roadmap to success for a small business start-up by following the Business Plan Building Blocks and Action Steps, and tying it all together at the end. Students will learn how to develop a business plan from inception of the idea, spotting trends and opportunities, finding and marketing to target customers, to distribution and financing – all in a very hands-on, step-by-step approach. A conversational and engaging style, case studies and clips from the CBC’s “Dragon’s Den” bring the content to life for students.

Table contents:

Ch 1: Your Great Adventure: Exploring Your Options

Ch 2: Spotting Trends and Opportunities

Ch 3: Positioning Yourself as an Entrepreneur for Market Opportun

Ch 4: Profiling Your Target Customer

Ch 5: Learning From the Competition: Your Competitive Intelligence

Ch 6: Marketing: Pricing and Promoting Your Product or Service

Ch 7: Marketing: Distribution and Location

Ch 8: Legal Concerns

Ch 9: Risk Management Issues

Ch 10: The Power of Numbers

Ch 11: Financing Your Business

Ch 12: Building and Managing a Winning Team

Ch 13: Buying a Business

Ch 14: Buying a Franchise or Franchising Your Business

Ch 15: Pulling the Plan Together

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