Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Burns Solutions Manual

$26.99$50.00 (-46%)

In stock

Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Burns Solutions Manual.

Download sample

Instant download Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition Burns Solutions Manual pdf docx epub after payment.

Product details:

  • ISBN-10 ‏ : ‎ 0135078229
  • ISBN-13 ‏ : ‎ 978-0135078228
  • Author:  Alvin C. Burns (Author), Ronald F. Bush (Author)

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

Table of contents:

  1. An Introduction to Marketing Research
  2. The Marketing Research Industry
  3. The Marketing Research Process Including the Problem and Research Objectives
  4. Research Design Alternatives and Qualitative Research
  5. Information Types and Sources: Secondary Data and Standardized Information
  6. Data Collection Methods
  7. Measurement Scales
  8. Designing Data Collection Forms
  9. Determining Sample Size and the Sample Plan
  10. Data Issues and Inputting Data into XL Data Analyst
  11. Summarizing your Data
  12. Generalizing your Findings
  13. Finding Differences
  14. Determining Relationships
  15. Preparing and Presenting Your Research Report

People also search:

Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition

Basic Marketing Research Using Microsoft Excel Data Analysis 3rd Edition pdf

Basic Marketing Research Using Microsoft Excel Data Analysis

basic excel functions for data analysis

basic excel formulas for data analysis

Instant download after Payment is complete

Main Menu