Exploring Corporate Strategy Text and Cases 8th Edition Johnson Test Bank
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Exploring Corporate Strategy Text and Cases 8th Edition Johnson Test Bank.
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Exploring Corporate Strategy Text and Cases 8th Edition Johnson Test Bank
Product details:
- ISBN-10 : 027371192X
- ISBN-13 : 978-0273711926
- Author: Gerry Johnson, Kevan Scholesx, Richard Whittington
The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.
Table contents:
1 Introducing Strategy
THE STRATEGIC POSITION
2 The Environment
3 Strategic Capability
4 Governance and Stakeholders
5 Strategy and Culture
STRATEGIC CHOICES
6 Business-level strategy
7 Innovation & Entrepreneurship
8 Corporate Diversity 9 International strategy
10 Directions & Methods
STRATEGY INTO ACTION
11 Organising for success
12 Enabling success
13 Managing change
STRATEGY DEVELOPMENT
14 Strategy development Processes
15 The Practice of Strategy
EPILOGUE: THE STRATEGY LENSES
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