Marketing of High Technology Products and Innovations 3rd Edition Mohr Solutions Manual
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Marketing of High Technology Products and Innovations 3rd Edition Mohr Solutions Manual.
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Marketing of High Technology Products and Innovations 3rd Edition Mohr Solutions Manual
Product details:
- ISBN-10 : 0136049966
- ISBN-13 : 978-0136049968
- Author:
Marketing of High-Technology Products and Innovations is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.
Marketing Of High Technology Products And Innovations 3rd Edition Mohr Test Bank
Table contents:
- CHAPTER 1 Introduction to the World of High-Technology Marketing
- Appendix 1.A: High-Technology Industry Classifications
- Appendix 1.B: Outline for a Marketing Plan
- CHAPTER 2 Strategic Market Planning in High-Tech Firms
- Appendix 2.A: Funding and Resource Considerations for Small High-Tech Start-Ups
- CHAPTER 3 Culture and Climate Considerations for High-Tech Companies
- CHAPTER 4 Market Orientation and Cross-Functional (Marketing–R&D) Interaction
- Appendix 4.A: What Does It Take to Become Customer Focused and Market Oriented?
- CHAPTER 5 Partnerships, Alliances, and Customer Relationships
- CHAPTER 6 Marketing Research in High-Tech Markets
- CHAPTER 7 Understanding High-Tech Customers
- CHAPTER 8 Technology and Product Management
- Appendix 8.A: Details on the Patenting Process
- Chapter 9 Distribution Channels and Supply Chain Management in High-Tech Markets
- CHAPTER 10 Pricing Considerations in High-Tech Markets
- CHAPTER 11 Marketing Communication Tools for High-Tech Markets
- Appendix 11.A: Web Analytics: Monitoring the Traffic at a Website
- Chapter 12 Strategic Considerations in Marketing Communications
- Chapter 13 Strategic Considerations for the Triple Bottom Line in High-Tech Companies
- Appendix 13.A : Application of a Framework to Address Ethical Controversies: Merck, Ivermectin, and
- Author Index
- Subject Index
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