Marketing Research 7th Edition Burns Solutions Manual
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Product Details:
- ISBN-10 : 9780133074673
- ISBN-13 : 978-0133074673
- Author:
Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.
Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.
Table of contents:
Ch. 1. The Nature of Marketing Research
Ch. 2. The Industry: Structure, Evaluation, and Ethics
Ch. 3. The Marketing Research Process
Ch. 4. Defining the Problem and Determining Research Objectives
Ch. 5. Research Design
Ch. 6. Secondary Data Sources
Ch. 7. Syndicated Services
Ch. 8. Observation, Focus Groups, and Other Qualitative Methods
Ch. 9. Survey Data Collection Methods
Ch. 10. Measurement in Marketing Research
Ch. 11. Designing Data Collection Forms
Ch. 12. Determining the Sample Plan
Ch. 13. Determining the Size of a Sample
Ch. 14. Data Collection in the Field, Nonresponse Error, and Questionnaire Screening
Ch. 15. Basic Data Analysis: Descriptive Statistics
Ch. 16. Inferring Sample Findings to the Population and Testing for Differences
Ch. 17. Determining and Interpreting Associations between Two Variables –
Ch. 18. Predictive Analysis in Marketing Research
Ch. 19. Presenting the Research Results
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